Marketing Muffins

Remember that Seinfeld where Elaine suggests selling only the tops of muffins? That's all anyone wants to eat, anyway. But what to do with the stumps? Eggo has come up with a solution, by selling small blueberry cakes in the shape of the tops of muffins. Genius!

Um, just one problem:


Who's in charge of this marketing campaign? I get that they've called a spade a spade, but may I suggest, perhaps, that they refrain from naming their baked goods after the unfortunate physique they likely create?